IKEA ps pelle, mikkel and gullspira

2009

  • Material: Wool, cotton, decorations embroidered by hand
  • Dimensions: 93 x 70 cm
  • Commission: IKEA, Sweden
  • Production: IKEA
  • Category: Unlimited production

 

An IKEA-Unicef project that helped Indian women to earn a living and meet other women while their children attend school. For this project, workshop centres were built so women who were married off and lived in a new environment with their husband could meet each other.
The social aspect of this project became the most relevant and successful.
The wall-hangings result from both industrial and craft production and honour the role of the craftspeople, as each specific fabric carries the name of the woman who contributed to it. The images are taken from Swedish fairy tales, a reference to IKEA’s homeland.