2014

KLM Making of the new World Business Class Jongerius’s design is focused entirely on the passenger experience. Air travellersoften feel like insignificant cogs in a well-oiled machine, where every seat is identical except for the number. Jongerius hopes to give travellers back their lost individuality, on many levels. That requires a smart balance between pragmatic engineering and subjective, individual desires. In parallel with her research on traveller experience, Jongerius also investigated KLM’s unique identity, an integral part of Dutch cultural heritage

Credits:
KLM